Product Marketing Manager

Навыки

• A/B-тесты
• CRM-системы
• GMV / MRR
• Лидерство
• Маркетинговая стратегия
• Мессенджеры
• Machine Learning

О компании и продукте

• Product Marketing Manager Department: Corporate Marketing
• Description We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery.
• This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
• Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.

Задачи

• RM & lifecycle ownership
• Design and own CRM strategies across the full lifecycle
• Drive high-frequency CRM orchestration
• Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
• Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows
• Data, events & analytics
• Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
• Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
• Drive A/B testing
• Cross-functional leadership
• Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
• Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners
• Skills, Knowledge & Expertise
• Why join us
• Help us challenge injustice by creating fair choices for millions of people across 48 countries
• Develop your professional skills with access to mentoring, career consulting, and learning programs
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
• Work alongside people who take initiative, speak openly, and challenge themselves to grow
• Improve your language skills through co-financed courses and internal speaking clubs
• Final benefits may vary depending on the location

Условия

• Employment Type: Full Time
• Location: Kazakhstan

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