Senior Brand Strategist

Навыки

• CJM / JTBD
• Маркетинговая стратегия

О компании и продукте

• Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Задачи

• Development of brand strategies, writing creative briefs, guiding development and presentation of creative work
• Development of a customer journey and a go-to-market blueprint that identifies communication tasks and touchpoints
• Design and implementation of research projects to address client business issues, gain insight into target audiences, testing Ad concept and to understand effectiveness with post campaign analysis

Требования

• Is familiar with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge
• Has talent for abstract thinking, spotting trends and patterns, curiosity and insight into human behavior, an instinct for popular culture, and an understanding of creative work are critical
• Ability to work directly with clients and develop relationships accordingly on behalf of the agency
• The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand
• Understands both global brand DNA and local consumer insights in order to unlock growth for assigned brands
• Capable of translating business goals into desired human actions
• Find a human hook to unlock potential solution spaces by understanding the reasons people are not doing it today
• Additional information
• Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering
• A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• A culture of open feedback and support to reach your goals through our Career Conversations program
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
• And many more benefits, including a range of leaves, health related support, and so forth

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