Marketing Lead, Referrals (all genders)

Навыки

• Коммуникация
• CRM-системы
• Решения на данных
• E-commerce
• Room / Realm / CoreData
• Ответственность за результат
• Решение задач

О компании и продукте

• As Marketing Lead, you'll be the senior expert driving HelloFresh Group's global referral and virality programme - one of our key growth engines. This is a high-ownership, high-impact role: you'll set the direction, own the Referral and Virality KPIs and define the operating model that enables execution across the organization.
• This role sits at the intersection of CRM, product marketing, growth, and performance, spanning 16 markets and 8 brands globally. You will lead the work, organizing cross-functional teams, defining the operational plan and tactical playbooks, shaping how the virality function is perceived and built over time.
• You bring the depth of an expert and the range of a generalist: as comfortable in the data as you are in a senior stakeholder room, as rigorous in planning as you are fast in execution. You bring a product management mindset to marketing — translating strategy into clear priorities, experiments, and measurable outcomes.
• If you love owning growth programmes end-to-end, thrive at the intersection of marketing, CRM and product, and want to help define what best-in-class referral looks like at a global company - this role is for you.

Задачи

• Own the Programme - Strategy to Execution
• Own HelloFresh's global referral and virality programme, defining the proposition, channel strategy, roadmap, measurement framework, and execution model across CRM and product
• Translate business objectives into clear priorities, measurable outcomes, and an operating rhythm that enables cross-functional delivery
• Act as the organization's subject matter expert for referral and virality, influencing strategy and aligning senior stakeholders
• Build & Scale Referral Growth
• Design referral experiences customers love by partnering with Product and local markets to deliver seamless, globally consistent customer journeys
• Drive referral performance through experimentation, data-driven decision-making, and continuous optimization
• Lead cross-functional execution across multiple teams, navigating complexity and competing priorities to deliver measurable business outcomes

Требования

• 6+ years of experience in CRM, lifecycle marketing, growth marketing, product marketing, referrals, virality, or similar—ideally within tech, subscription, e-commerce, or marketplace businesses
• Experience leading complex cross-functional initiatives , bringing together Product, CRM, Analytics, Engineering, and commercial teams to deliver strategic outcomes in fast-paced environments
• A product and systems mindset —you're comfortable turning ambiguous business goals into clear strategies, roadmaps, and experiments while aligning cross-functional teams around shared outcomes without formal authority
• Strong analytical and commercial acumen , with experience defining success metrics, interpreting customer and performance data, running experiments, and translating insights into measurable business impact
• Excellent stakeholder management and communication skills —you're able to influence senior leaders, communicate complex ideas with clarity, and build alignment across Product, CRM, Analytics, and Marketing
• Proficiency with modern AI tools , using them to improve decision-making, accelerate execution, automate workflows, and enhance personal and team productivity
• An ownership-driven approach to problem-solving—you prioritize effectively, thrive in ambiguity, and continuously improve how teams, processes, and customer experiences scale
• Hands-on experience building or scaling referral, virality, or customer advocacy programmes

Будет плюсом

• Experience working in subscription, tech, e-commerce, or marketplace businesses
• Familiarity with CRM platforms, experimentation frameworks, and customer analytics tools
• Experience implementing AI-powered workflows, automation, or scalable marketing infrastructure in a commercial environment
• Experience working across multiple international markets or global organizations

Условия

• Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion
• Immerse yourself in a diverse global community of 90+ nationalities
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace
• it's a lifestyle of perks and possibilities!
• Are you up for the challenge?
• Please submit your complete application below including your salary expectations and earliest starting date
• After submitting an application our team will review this and get back to you within 5 business days

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