Senior Marketing Manager - Merchant to Consumer

Навыки

• Атрибуция
• B2C-продажи
• CRM-системы
• Решения на данных
• Room / Realm / CoreData
• Апсейл и кросс-сейл

О компании и продукте

• SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.
• More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.
• Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.
• This role sits at the heart of that growth. As Senior Marketing Manager (Merchant to Consumer) , you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.

Задачи

• Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting
• Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website
• Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels
• Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own
• Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising
• You'll be great for this role if…
• Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace
• Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media
• Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach
• Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority
• Why you should join SumUp
• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair
• This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) 🛡 Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

Требования

• Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction

Условия

• Health matters: private health insurance, including optical and dental

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